Know Latest Trend of Digital Marketing in 2022
2021,, the year of pandemic, the year that took us in a digital way, the year that took our business to an online model, the year that took us to a virtual world.
As we begin the fresh year 2021, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In this blog, I will share a few important tactics that will make you stand out this year.
Of course, there’s no guarantee that these predictions will come true. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy.
But some things are certain. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in.
Technology continues to advance at a rapid pace, so of course, some of these trends are focused on technology.
Social media will become a top channel for purchase, instead of just discovery:
Online shopping has seen a major uptick during the pandemic and ‘shoppable posts’ are fast becoming the norm, rather than the exception.
All social media platforms have come up with an easily operated shopping option like a Facebook store or Insta shop.
With the scope of shoppable posts through all major social media platforms by digital partner 360Softwares including Instagram, Facebook, YouTube, and Pinterest, businesses have evolved themselves to maximizing their e-commerce presence across all social media channels. Customers can easily click on the shopping icon of any product showcased on a company’s Instagram feed or Facebook store and can easily be guided to buy it through their website or any shopping cart. Either way, it’s easy, convenient, and hassles free.
Image and video SEO for visual searches:
This is quite common practice to search for images and videos by typing in keywords, but did you know you can also submit an image for a search, or take the original photo and search for the context? This image search option is in trend nowadays and we have to accommodate this into our SEO.
To capitalize on the increased amount of visual searches, you have to make sure your image and video SEO campaigns are appropriate in shape and size. For starters, apply the basics:
- always include alt text in your image descriptions
- add images to your sitemap or create a dedicated image sitemap
- include your target SEO keywords in the file name of your image
- use top-quality images and videos, including HD
Moreover, familiarize yourself with Google Lens, especially if you’re an e-commerce brand. Handle your SEO techniques right, and you can take traffic away from competitors when shoppers conduct picture searches for products or barcodes
Domination of short-form video content:
Video content is all set to solidify its position as the King of content marketing in 2021. The pandemic has only highlighted its importance and the demand for video is not going to be slowing down anytime soon. It is fast becoming a smart marketing tool of any business’ marketing strategy, even many brands have already made tremendous progress with their video content strategies.
They’re succinct videos and snippets that are a quick fix for brands that want to connect with their customers and stay top of mind. They’re memorable, easily digestible, and can push engagement.
Another trend that’s not new but newly popular is customer segmentation. The idea is simple, instead of a small number of large marketing campaigns targeting general audiences, it’s better to have a large number of small marketing campaigns targeting specific audiences.
Customer segmentation means grouping your target audience by certain traits or behaviors, such as demographics or shopping habits.
This allows you to tailor your content more specifically to fit their preferences and reach the right segment of customers.
This strategy works best for personalization and customer engagement, as your followers receive content hand-picked for them. Beyond email lists, you can apply customer segmentation to specialized ads on different sites, categories of blog content, and social media content for multiple communities.
Rise of the chatbot:
If you’ve had an e-commerce transaction go wrong or had a food app order mishap, chances are you’ve had to deal with a chatbot. The growth of online and e-commerce purchases, coupled with a chatbot’s ability to interact with customers and mimic real-life interactions, makes it a very attractive go-to solution for businesses.
For marketers, It is an opportunity whereby they can use chatbots to not only provide instant customer service but also be a source of direct interaction for information and data collection.
More recently, the use of chatbots has expanded, and they are being used in smart ways to help drive customer engagement and website traffic. Chatbots are becoming essential anywhere and we will only see them becoming more prevalent as time goes on.
As opposed to premier influencers, micro-influencers are more like average people who have a larger-than-average social media follower. If you attract enough of them, typically through social media contests and giveaways, you can achieve the same numbers as top-level influencers at a fraction of the cost and effort.
Live interactions with virtual events:
Virtual events have great power but not if there is only one-way communication. There is confusion among many companies that virtual events should be broadcast versus being live. Yes, there are complications that can happen with live events, but the result is so much greater than the risk. This is what attendees are looking for, something that can substitute, even in part, for a live event.
Using AR in digital engagement:
With Facebook owning Oculus and dozens of augmented reality patents, it is only a matter of time before digital growth experts have to learn and incorporate AR into a digital engagement. This is still on the periphery but now is the time to research, learn, and consider how AR could be used in current digital assets.
Voice Search SEO:
Since voice assistants first hit the market a few years ago, voice searches have been upending traditional SEO tactics—people don’t use the same keywords when they talk as when they type! Try altering your SEO strategy to incorporate speech keywords.
If we consider the fact that the future of search is voice, then marketers must be cognizant of this trend and choose keywords for SEO optimization that are compatible with what people are accustomed to asking a virtual assistant. Text-based search is going to be a thing of the past soon, so in order to ensure that your content is visible, one must ensure it is optimized for both voice and text search.
Implement all the tips and tricks successfully in your strategies and flourish your business with growing sales and conversions.