What exactly is content? Content is social media updates, eBooks, emails, videos, infographics, blogs and the text on your website. Yes, content is everywhere. That is why it is so vital to have a content marketing plan that blends your content with your core values and what each of your audiences want, their requirements and unique ways of consuming content.
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Determine goal
Our content strategy plan commences with a mission statement. This is a short statement that makes it simpler to leverage on what is vital and what is not in creating your content so that our content marketing strategy stays on track.
Set KPI
The best way to accomplish goals is by making them precise and measurable. That implies setting up Key performance Indicators (KPI) for your content marketing strategy.
Know Audience
As mentioned before, for a successful content marketing strategy, you’ll have to be clear about who your audience is so that you can create the ideal content to reach out to them.
Assertain Position
Many businesses already have content. This will include the content on your blog and also videos, podcasts, social media content and so on. This is why the next step is to find out whether that content is benefiting you to achieve your goals.
Find best Channel
As you work through this process, you’ll commence to get a sense of where your audience is hanging out and where you already have a very successful online presence. It is best to leverage on what is working and grow there, instead of trying to do everything at a time.
Find Content type
After that, we think about the types of content we have to create. There are some content types that every content marketing strategy should include.
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