Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, enhance sales, and drive website traffic. This includes publishing excellent content on the social media profiles, listening and engaging to your followers, analyzing your results and running your social media advertisements.
When you choose our Facebook campaign, we will optimize delivery across their combined audience, which can make reaching your customers more effectively.
When you choose our Instagram campaign, we will optimize delivery across their combined audience, which can make reaching your customers more effectively.
Our company will provide you with enough information so that you can know the results of your LinkedIn campaign. Our team members are knowledgeable in all the aspects of this campaign.
Our savvy Twitter campaign management team creates optimized ads for your services and products that convert visitors into customers and leads.
Our Pinterest marketing services can be a blessing for your brand as the platform is gradually becoming a search powerhouse for people all over the world.
As a full-time digital marketing company, we are qualified to assist you with every aspect of a YouTube campaign, including content creation, deployment, optimization, and analytics, and beyond. There is no aspect of YouTube campaign that we can’t manage.
As a digital marketing company, we thrive to know the business goals of our clients first. After that, all the decisions are taken with that goal in mind. A glittering new website is useless if it doesn’t assist you to reach your goals. We actively listen to your requirements and then we suggest our ideas for betterment. We believe in doing business with integrity, honesty and sincerity towards others. We are not going to sell you something you don’t require. We will never lie to you to get your business. We will treat you with respect and kindness. That is the way it should be. We constantly monitor our work to check what is working and what is not. Monthly reports will be emailed to you with complete traffic data.
Research & Analysis
360 will review campaigns from particular competitors in respect to your service or product offering. A competitive landscape analysis is necessary to determine keyword based strategies to enhance overall results.
360 will provide a monthly action strategy with new strategy potential in respect to the latest insights and trends. We recommend the flexibility to adjust social media campaigns monthly according to the progress report.
One main factor of successful development of SMM endeavors is unique and rich content. Our team of content developers will create a monthly plan to offer content related to your particular industry.
360 will develop a detailed link building as part of your Social Brand Building, which is invaluable in gaining backlinks towards your social platforms. This procedure assists in providing a considerable boost to your overall rankings. We will also provide an extensive Link Landscape Analysis to understand your website.
360 will prepare a comprehensive benchmark report that will have the latest analytics, rankings and insights of the particular platform of every pending campaign.
When you team up with our company, our team of digital marketing experts takes care to enhance your message and your brand. By growing and developing online relationships, you will notice enhanced traffic with truly engaged and qualified leads. We develop a result driven strategy to achieve the customer's objective and deliver best possible results. Our team is dedicated to creating the best content strategy and creative design for most engagement and customer reach.
A) Given that the world is becoming more digital, it’s no surprise that social media has become the go-to destination for brands and businesses. When it comes to communicating with a customer, social media and its connected platforms offer both organic and sponsored choices. There are numerous possibilities and advantages.
Social media has evolved into the most visible and significant virtual arena, where the platform is utilized not only for social networking but also as a fantastic tool for digitally advertising your business and products.
The power of social media is commendable since it allows you to contact a large number of people in seconds after putting an ad, decreasing your costs and ensuring that your advertisements reach your target audience via these social media advertising.
Today, it is practically impossible for any business to survive without a social media presence. It is a low-cost method of communicating with customers and increasing brand awareness.
A) Numerous social media trends have formed and changed as a result of this medium’s rapid expansion throughout the years. When our clients seek social media marketing trends, we recommend that they adapt to these current and emerging trends.
Given the importance of social media in the lives of consumers, marketers and businesses flock to social platforms in the hopes of interacting with their target customers. However, there is a lot of information on social media, and the rivalry is fierce. It might be difficult to stand out if you do not have a clear social media marketing approach. Keeping up with the newest social media trends may help drive your approach and set you out from the pack.
Some social media marketing trends to follow in 2022 are:
a. Tiktok ads.
b. Influencer marketing.
c. Video content marketing.
d. Virtual & Augmented Reality.
e. E-Commerce via social media platforms.
and many more.
A) As businesses may use social media to enhance their brand voice, monitor competitive efforts, and communicate with customers. That is why it is crucial to understand the finest social media sites for your business. Using the correct platform for your target audience can increase your visibility and sales, propelling your company to the next level.
It is critical to consider the best social media platforms for business. Social media allows you to communicate with customers in a personalized and cost-effective manner. In reality, for its scale, reach, and targeting capabilities, the cost is cheaper than practically all other marketing channels.
Some famous social media platforms used in the digital era are:
b. Google my business.
g. Twitter, etc.
Are you ready to increase your consumer base by utilizing the top social media platforms for businesses? Contact us immediately to develop a strategy that will work for your company!
A) For the time being, Instagram is the social media darling of marketers. And it’s easy to see why: 13 percent of the world’s population is on it, and 80 percent of them follow businesses and influencers. Aside from such outstanding topline metrics, issues are arising that indicate Instagram’s marketing potential is dwindling due to lower engagement rates and competition from new entrants such as TikTok. According to the most current report, it has 1.22 billion active users, keeping it among the fastest-growing platforms, just recently surpassed by TikTok.
Some strategies to get the best out of Instagram are:
Using Instagram Stories Stickers, you may interact with your audience.
Make and Distribute Relatable Memes.
Use carousel posts or video content to disseminate important information.
Organize a Captivating Giveaway
Collaboration on Instagram Reels.
Identify when is Your Audience the Most active and what are they engaging mostly with.
Make Use of Relevant Hashtags.
and a lot more.
A) For every growth strategy you devise, you must also devise a strategy for acquiring new and relevant leads. This can be the most difficult aspect of marketing your company.
The good news is that we are here to guide you on how to use social media correctly, it may be your most effective lead creation platform. With 3.6 billion people worldwide utilizing social media, it’s the ideal avenue for businesses to reach out to specific audiences and acquire relevant leads. It’s simply a matter of employing the appropriate strategies at the appropriate moment.
a. Launch campaigns with compelling offers.
b. Create sharable content.
c. Testimony from the real consumers of the product/services.
d. Paid promotions to the right set of audiences.
e. Set up sequential retargeting ads.
f. Collaboration with industry influencers with Instagram reels or any form of video content.
g. Lead nurturing through a funnel for better conversion.
A) Hashtags serve as labels for the content that users share on social media. Their goal is to categorize these posts, making it easier to identify content that is related to the same topic. And, given how clogged most of our feeds are, hashtags come in handy.
Hashtags are extremely important when it comes to marketing your products and services on social media. A hashtag increases the discoverability of your social media post across all social media channels. Hashtags were once solely used on Twitter, but they are now utilized on all social media platforms.
Incorporating popular and relevant hashtags in your social media postings allows you to increase your reach, post interaction, and brand image. However, to get the best results, you must employ brand-relevant hashtags.
A) Curated content is made by others and chosen by you to share with your audience. This may be a useful blog article from a company in your sector, expert advice from a relevant thought leader, or anything else you believe your audience would value and enjoy.
For all businesses doing social media marketing, content curation is a worthwhile technique. Curation is more than just re-sharing material; it is a means to add value to your followers while highlighting your own business experience.
Some benefits are:
a. Increase social media page reach and growth.
b. Gain audience insights.
c. Increase in SEO rankings.
d. Increase Personalization.
e. Helps establish brand loyalty and grows community.
f. Network building.
A) First and foremost, there is no doubt that your business, regardless of industry, should be on social media. The reason for having a social media presence, on the other hand, may change from one company to the next. As a brand, you must first identify your target demographic and then go from there. Delivering messages to the wrong audience will result in a great deal of disappointment for all parties involved.
Each social media site is appealing in its way, but if you employ the incorrect type of content on the wrong audience, you will be viewed as unprofessional. Although all platforms offer embeddable multimedia content and text descriptions, it is also acceptable to post text-only updates on some.
A) Some businesses have the prevalent impression that social media is a negative environment. Even if that were the case, it’s better to know that there is a location where customers may express themselves than to be oblivious. Criticism and bad comments are mostly common rather than the exception for a brand with a social media presence. Negative comments are unavoidable when you have thousands of clients connected to your social media profiles.
When it comes to dealing with comments these are some ways to handle them:
a. apologize if the query is genuine.
b. Be polite and don’t make false promises.
c. Response time should be less.
d. Respond publicly before and after moving to a private conversation.
e. Explain properly and be transparent.
A) Measuring social media ROI (return on investment) is a critical part of any social media manager’s job. It allows you to better understand the effectiveness of your work, demonstrates value to the organization, and refine your strategy over time to improve returns as you learn.
ROI is an abbreviation for return on investment. Extending that definition to a social media ROI definition yields the return on investment from your social media efforts and expenses. In general, social media ROI is a measure of all value-creating social media actions split by the investment committed to achieving those actions.
As long as your ROI is greater than zero, your investments are profitable for your company. A negative ROI indicates that your investment was larger than the value produced (a.k.a. you lost money).